With the surge of growing companies and startup bloomers comes the battle for online recognition and status. The Internet is now the biggest target market for brands to gain prospects and long-term clients. The demand for conventional marketing teams has slowed down as the need for printed ads or large scale ad materials becomes less relevant. In this era, the fight to come up on top of a search engine is the most crucial.
Coming up on top of search engine results is not just a random lottery but an in-depth work in algorithms and analytics. These are done by companies that specialize in search engine optimization.
So how exactly do you choose an SEO company that understands and fulfills your business goals? Below are the criteria to keep in check in order to find the right one, if not the best one.
Sets realistic vision
Some SEO companies offer exaggerated results such as ‘tripled traffic in a short span of time’ which is a no-no. Search engine optimization is a long-term organic process. If someone guarantees such results in a short time, it probably is unreal or will only result in short-term success.
Focuses on your business goals
The SEO company that you choose to work with should understand what your business goal is. This will ensure that they will be able to align their services to you and will be able to produce relevant traffic.
Utilizes an effective content strategy
Having an exceptional website that’s easy to navigate, and updated content and blog entries should reflect what an SEO company offers. If they can’t keep their own website relevant, which is required to rank on SERPs, how can they do the same for yours?
Practices company transparency
The SEO company should be a real SEO service provider, not a marketing company that offers SEO as a side service. Ideally, SEO should be the company’s business model. Send an email to different prospects and schedule a call to find out if they are what they appear to be.
Establishes Good Communication:
Before hiring an SEO company, it’s recommended that you discuss your goals with the team. Aside from looking for the qualities mentioned above, your company should also set up and discuss the goals that need to be attained with the help of search engine optimization.
Speaking of goals, below are the recommended targets.
Trials, sign-ups, and conversion goals
Leading your target market or customers to your landing pages should be one of your aspirations. Convince them to sign up for your monthly newsletter. Visitors that sign up will want to try your product, learn more about what you offer, and eventually convert into valuable customers.
With SEO, it is a sales-driving channel that will bring the right traffic to your website. Getting relevant visitors to visit your site will capture their interest in trying your product or service and will ultimately lead to paying and loyal customers.
Finding the right customers would require strategies on how to find them online. With SEO, you will be able to target relevant users by using relevant phrases or keywords that users type in when searching online. This will require detailed planning and analysis.
Determining your business goals should help you decide the exact paths you’d like to take as far as online presence is concerned. This would help you find a company that has the same vision as yours. An email to different agencies should show which one puts in enough effort to convince you that they have what it takes to turn your goals into reality.
Once you’ve narrowed down the list, it’s highly recommended to set up a meeting with the SEO company you have selected. This should give you the opportunity to ask specific questions such as:
- How would you implement our goals using SEO principles?
- How long do we have to wait in order to see results?
- How would you handle it if your strategy fails to produce good results?
- What and how many resources do you need?
These should be answered truthfully by the SEO company, even if the answers aren’t what you want to hear. Reputable SEO agencies will respond to your queries accordingly and solve possible issues in a constructive approach.
Undoubtedly, there are multiple options for SEO companies out there. If you’re still struggling in finding the best firm for your business ventures, have a look at BestSEOcompanies.com rundown of the top 50 SEO companies to date. By looking at a comprehensive list, there should be one that practices ethical strategies and delivers high-impact results to your liking.