SEO vs PPC: Is One More Beneficial Than The Other?

SEO and PPC are two high players in the digital marketing industry; but which is better? Not to be bias, but we can’t choose. Both marketing avenues are just as beneficial as the other, helping you to reach new heights across the web. Whether you seek an SEO Essex agency to do the work for you or what to find out a little bit more about each of the services first, we’ve got you covered.

SEO

SEO stands for Search Engine Optimisation and, in short, helps businesses to reach the top 3 Positions in the search engine results whether that’s on Google, Bing or another search engine. We’re taking a closer look at how an SEO strategy can benefit your business, below.

Awareness

There’s no better way to boost the awareness of your brand than through an integrated marketing strategy through a comprehensive SEO and PPC campaign. One of the major benefits of an SEO campaign is that it helps to build awareness of your brand, putting your business in front of potential customers.

Brand

SEO is also a great branding exercise, especially when it comes to building visibility in the SERPs for your target keywords. Overtime, your brand will become better associated with these keywords, eventually leading to a purchase and enabling your business to become an authoritative figure around a specific topic.

It’s Sustainable

As a marketing avenue, SEO is a sustainable way to driving more and more traffic to your website. This is especially true when it comes to driving organic traffic to your web pages, as even if your marketing cost is reduced, you’ll still be able to generate the visitors you need in order to maintain the visibility of your website.

PPC

There are several benefits of PPC advertising from the cost, to the marketing intelligence that it provides. We’re taking a closer look below.

Improved Advertising

On the other hand, PPC ads provide users with more control over delivering their marketing message. Locations, pricing and calls are just a few of the options available when setting up a PPC advertisement, helping your business to better dominate the search results.

Targeting

With PPC, you can also better target your ads in order to get in front of potential customers in the most effective way possible. From time and location, to device there really are few unrealistic targeting options available for you to choose from meaning that you can be even more specific when pinpointing your customers.

A/B Testing

With so many targeting options available it can be challenging to know who you should and who you shouldn’t be targeting on what days at what times. However, when it comes to setting up a PPC campaign, you can split test your ad. Essentially this means that your ad, landing page or CTA will be split to identify exactly what triggers a reaction from your target audience.

There are a number of benefits of SEO and PPC, not least when the two strategies are combined to make one integrated campaign. How do you plan to get your website ready for the new year?

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